I am an award-winning creative director, and you will often find me scribbling in a sketchbook – crafting a logo or hammering out a campaign. I have over 110 sketchbooks filled with my thoughts and ideas. I’m not entirely sure why I started keeping them. Now, I just can’t bear to throw them away.

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Each blank page of a sketchbook begins with the question, “what if?” That question can lead anywhere. I believe in a collaborative approach where the best ideas can come from anywhere or anyone. Whether it is a postcard, print ad, website or a full-blown campaign, it’s about finding the best idea possible, by asking "what if we do this?" or "what if we do that?" They are questions I ask myself every day.