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#BeSelfish
STRATEGY
SOCIAL
DIGITAL
OUTDOOR
The Adolescent Health Center at Children's was looking for a way to speak directly to teens about the importance of taking care of their health. Most teens do not want to see a pediatrician because they are not "babies" anymore and are getting to a point in their lives where they want to make their own decisions. This campaign leveraged the insight that teenagers can be extremely selfish and embraced it with messaging encouraging them to think only about themselves.
Additional Children's of Alabama Work
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