VIDEO

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The Children's of Alabama annual fundraising gala needed a video to connect emotionally with the people in attendance. The audience was aware of the important work of the hospital meeting the needs of sick and injured kids, but we needed a way to touch them and communicate that every child matters and Children's of Alabama exists for the needs of every single child. The video touched people's hearts and was a catalyst to helping raise over $600,000 in a single night, and people walked away with the belief that every single child is worth fighting for, and that is why Children's is here.