Everyone is familiar with Daisy Brand Sour Cream, but awareness of their Cottage Cheese was low. The desire was to create a call to action with musical hook that would do for cottage cheese what  "Dollop of Daisy" did for sour cream. Since cottage cheese is a low-fat, high protein option for people who are looking for healthy choices in their diet, it was a perfect opportunity show Daisy Cottage Cheese in a whole new light.