Tapatio Salsa Picante

BRANDING

NAMING

PACKAGE DESIGN

POINT OF SALE

BRAND GUIDELINES

Tapatio Salsa Picante is an iconic hot sauce brand from Guadalajara Mexico. They were expanding their brand to include marinated meat products and needed a design that captured the essence of Tapatio and conveyed their authentic Central American roots. As the brand expanded, we created a graphic and brand guideline to help ensure the brand was represented across all consumer and trade touch points with a consistent vision and voice.