A singular mission drives UT Southwestern Medical Center. To excel. To educate. To innovate. To deliver an extraordinary level of medicine with an exceptional degree of care. 2018 marked a strategic pivot in messaging strategy for UT Southwestern advertising. The focus shifted from previous achievement-based messaging to an emphasis on patient-benefit messaging and the good health of the community.

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There are two sides to every story. These videos and television spots show not only the remarkable achievements and breakthroughs made by the people of UT Southwestern, but also the patients whose lives were made better because of them.